1) People who have no experience in importing
Importing from overseas involves too many complicated aspects, like sourcing the right suppliers，following up production，product testing and quality control，and dealing with shipping, etc.
If you have no experience in overseas purchasing, you can find a sourcing agent/company to help you start your first importing journey.
2) People who have multiple product categories to deal with
Selecting 2 reliable suppliers for 1 product may need you to contact 10+ suppliers. Suppose you are looking for 10 products, then you need to contact at least 100 suppliers and verify them. In this case, a sourcing agent/company can not only do the tedious job more efficiently but also consolidate all the goods you required.
3) Large retailers, supermarkets
Is it saying that a large importer with abundant funds and experiences doesn’t need a sourcing agent? Certainly not! Large enterprises also need them in order to manage their supply chains better.
Take the chain supermarkets as an example, they will need to buy thousands of product categories. It is almost impossible for them to go to each factory and purchase every product by themselves.
Retail giants such as Walmart and Target are all procured their products by sourcing agents or trading companies.
4) People who deal in special product categories
Besides daily necessities, there are some special product categories such as building materials, chemistry, medicine and so on. Take the Chinese chemistry & medicine industry as an example，it is quite difficult to find suppliers neither at the exhibition or online. So you have to entrust a sourcing agency or trading company who is specialized in the industry to help with your business.
Three advantages of sourcing agents/companies
A reliable sourcing agent/company plays an important role in international trade purchasing.
a. They can find suppliers who offer a competitive price and good quality. A good sourcing agent can help you find capable and reliable manufacturers. Because a good agent/company has accumulated a lot of qualified factories’ resources already that you may not find online.
b. They can improve sourcing efficiency. A local sourcing agent/company can help you overcome barriers of culture and languages. He knows exactly what you want, and negotiate with suppliers about the details of the products, and in turn deliver the message to you in fluent English, which greatly reduces the communication cost.